Talent Spotlight: YuLife

Welcome to our company spotlight! This series brings to life the great organisations in our portfolio looking for game changing talent to join their teams. 

For additional roles open across the Notion portfolio, see here.

Meet YuLife

YuLife is an enterprise insurtech company transforming the way businesses think about life insurance for their employees. Using gamification, backed by behavioural science, YuLife  incentivises and rewards users for  taking steps to improve their physical and mental health. Employees of Yulife and customers can earn YuCoins, a virtual ‘wellbeing currency’, through healthy activities like walking, cycling, exercise or meditation, which can then be exchanged for real rewards.

YuLife recently raised $70M, the largest Series B round for an insurtech company in Europe. Backed by the likes of Creandum, Target Global and Tiger Global, their vision is to continue their global expansion, and disrupt  the $2.2 trillion life insurance market, through their innovative approach to health and wellbeing. Their clients include massive organisations like Santander, Mintel, Havas…and most recently Co-op, who are rolling out their product to 60,000 employees across the UK.

Notion Capital Partner and YuLife investor, Itxaso, shares her thoughts on the product and recent fundraise.

“The engagement with the YuLife app is phenomenal and is allowing Yulife to set the basis to become the first ever variable pricing insurance solution. This means that companies that have more active and health-conscious employees will pay less for their insurance policies. Eventually, companies should be incentivising their employees to go for a short stroll or take a short break to do a 10 min meditation.”

Work for YuLife

YuLife practices what it preaches when it comes to employees, wellbeing and culture. The culture-driven leadership approach is setting a new standard for hyper-growth companies - with a 4.9 score on Glassdoor and rated as the number 1 startup to work for in 2021 by Tempo. They even have Chief Wellbeing Officer, Dr. Rangan Chatterjee, whose mission is to create “a balanced wellbeing approach that inspires long-term healthy habits for your team.” Want to work for YuLife? Here’s what’s in it for you:

-6x salary life assurance policy
-Income protection policy
-Monthly wellbeing stipend to “Be your Best Yu”
-Unlimited professional coaching sessions with More Happi
-Generous parental leave policies

You can view and apply for all open positions at YuLife here.

Meet the founders

Sammy Rubin, CEO & Co-Founder: Sammy is the founder of YuLife, and has a background in finance and insurance. He built the UK’s first market maker in traded endowments, and led that company public. He also became the founding CEO of VitalityLife - the first life insurance company in the UK to reward healthy living.

Sam Fromson, Co-founder and COO -  Sam was a former hedge fund equity analyst, and worked at a family office. Wanting to try something new, he went into business building, and lead the development and operations functions at Invoice Cycle, a UK SME lender. He is also a qualified rabbi, who holds a degree from the University of Cambridge. 

Josh Hart, Co-Founder and CTO - Josh is a serial tech entrepreneur and has founded businesses across EdTech, Mobile and now Insuretech. Prior to YuLife, Josh co-founded the Chelsea Apps Factory, working with clients like  Google, Standard Life and Waitrose to build digital experiences used by millions of people. 

Jonathan Roomer, Co-founder & Head of Client Success - Jonathan started his career as an entrepreneur, and after a successful venture, completed an MBA to become an Actuary. Prior to YuLife, Jonathan was at KPMG’s Tech Growth team, and consulted over 200 startups. He is also a Fellow of the Instituted and Faculty of Actuaries and a guest lecturer at Imperial College Business School.

Jaco Oosthuizen, Co-Founder & Chief Insurance Officer - Jaco began his career as an actuarial student in the MMI group, then headed up an actuarial valuations team in Momentum. There his team created the second largest wellness rewards program in South Africa. After initially being pitched by YuLife for investment, he soon joined the company, inspired by its mission and founders.

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