We are delighted to welcome Andreas Panayiotou to the Notion Family and the Notion Platform team as Director, Pricing & Monetisation. Alongside our friends at OpenView and Insight Partners this will make Notion one of the first venture capital firms in the world to invest in this capability.
Pricing is one the most powerful organic growth levers any business has access to and is of great strategic importance to SaaS and Cloud businesses. Firstly, pricing decisions can't be optimised in isolation of product strategy, go-to-market strategy and customer success and, secondly, the complexity of pricing is increasing as SaaS companies move from subscription to consumption, with embedded finance adding more complexity and, of course, the increased adoption of product-led growth. Unfortunately pricing is often an underthought and an underinvested capability, despite its obvious importance; very few SaaS companies are investing in inhouse pricing capabilities until they approach $50m - $100m ARR. The efficiency with which founders are able to generate free cash flow is of growing importance, given market challenges, and so the timing couldn't be better.
Andreas has 13 years experience of helping businesses to drive top-line revenue growth through packaging, pricing, and go-to-market initiatives. He started his monetisation journey at Simon-Kucher & Partners, the global leader in pricing advisory services, where he spent eight years advising private equity B2B portfolio companies. He then put this experience to practical use at Clarivate, the leader in supporting businesses to accelerate, commercialise and protect innovation, where he built out their strategic pricing function and supported key top-line transformation initiatives.
The Notion platform team welcomes his expertise and proven track record of driving significant improvements in enterprise value. This mix of deep pricing expertise and practical implementation experience will be invaluable, as we support our founders to get the value they deserve from the brilliant products and services they provide.