AI-First Approach Delivers Acin and Notion Capital Outsized Returns in Regulated Financial Services

Acin, a leading European RegTech company achieves double-digit revenue multiple exit, validating a strategy combining deep domain expertise, early AI leadership and the validation of a ”Who’s Who” of strategic investors.

The acquisition of RegTech company Acin by CUBE, which is backed by private equity firm Hg Capital - at a double-digit revenue multiple - is a great example of how European fintechs can successfully combine deep domain expertise with strategic capital to turn advisory knowledge into a scalable and valuable AI platform. 

A Strategic Investor Advantage

Acin's success stemmed from an unconventional approach to building regulatory credibility. Following a traditional venture capital Series A round, led by Notion Capital, the company pursued a targeted strategy to assemble a consortium of major banks including JP Morgan, Citi, Barclays, BNP Paribas, and Lloyds as customers, strategic investors and board members.

This consortium served a dual purpose: providing banks with an inside track on platform evolution while positioning Acin as a trusted player in regulators' eyes, creating competitive moats that proved crucial as the company scaled.

"The bank consortium wasn't just about capital or clients," explains Paul Ford, Founder and CEO of Acin, "it was about industry validation. When major banks are actively using and backing your technology to address their operational risk, regulators view you as part of the industry fabric rather than an external disruptor and that helped us rapidly unlock new markets."

AI as the Productisation Engine

Founded by former financial services insiders and practitioners, Acin had deep domain expertise in operational risk and compliance. Stephen Chandler, Notion’s Managing Partner, led the Series A in 2020, recognising the potential of a team combining insider insight with a radical, AI-first approach to tackling non-financial risk. Their model transformed what was once a costly, service-heavy consulting process into a scalable product solution.

The key technological advantage was AI's ability to work at pace with unstructured regulatory data- processing policy documents, regulatory updates, and legal text that constantly evolved. This capability allowed Acin to deliver the same regulatory insights as traditional consultants but 10x faster and dramatically less expensive.

"What we saw was the transformation of high-value consulting work into scalable software economics," noted Chandler, "the AI didn't just create new insights - it systematised existing domain expertise in ways that were previously impossible."

The strategic investor backing proved crucial for this AI adoption. While most fintech companies remain cautious about AI in compliance-sensitive applications due to regulatory risk, Acin's bank consortium provided the credibility to be genuinely early adopters, pre-dating the broader AI hype cycle. “Having a board of strategics isn’t smooth sailing,” Chandler explained, “and had its challenges, but it paid off in the way Paul intended.”

The Growth Inflection

Acin’s AI-enabled platform delivered immediate operational gains, eliminating the need for additional hires and significantly accelerating service delivery. More importantly, it unlocked a 2.5x revenue growth trajectory in the company’s final 12 months- growth that attracted unsolicited acquisition interest, even as the team scaled down in size.

The strategic hire of Chief Client Officer, Kate Joicey-Cecil from Coalition, proved transformational, leveraging the bank consortium's risk mitigation to attract major new logos while identifying and articulating real client value propositions. Hg's approach to Acin was notably "bought, not sold"—the company was not actively seeking an exit when approached. This dynamic suggests strategic urgency from acquirers recognizing the competitive advantages of AI-powered regulatory technology before competitors could replicate the capability.

European Fintech Innovation

The transaction validates Notion Capital's thesis on European business software innovation, where the firm led Acin's Series A alongside Talis Capital and Fitch. With £1bn assets under management across 200+ portfolio companies, Notion has positioned itself as Europe's leading early-stage business software investor, leading at Series A in SaaS, FinTech and AI.

"European founders sitting on valuable expertise can now use AI to build genuinely scalable software businesses," argues Notion's investment framework. The Acin playbook represents what Notion calls "Services as Software" - AI-driven software that displaces large parts of the traditional services market. In fintech specifically, this model proves particularly powerful given regulatory sensitivities around AI adoption.

Market Implications

The revenue multiple achieved by Acin signals investor recognition that AI-powered productivity gains in professional services represent genuine competitive moats rather than temporary efficiency improvements. The "bought not sold" dynamic suggests strategic buyers view these capabilities as must-own assets for competitive positioning.

For European fintech companies, the Acin model provides a pathway to compete globally without the traditional constraints of regulatory caution around emerging technologies. By building credibility through strategic investors, companies can pioneer AI applications that create lasting competitive advantages.

Notion’s Role

“The team at Notion worked closely with Acin as is typical for our engagement model”, continued Chandler, “supporting on the board of course, but also advising on growth strategies, key hires and strategic challenges through The Notion Platform.”

Commenting on the relationship, Paul Ford, Founder CEO said, “Notion is head and shoulders above every other VC when it comes to building value for the founders and the wider team. There is so much depth to what they do and the level of support they offer - as the saying goes ‘they do what it says on the tin.’ I’m going to miss working with them, but hope they will still invite me to their annual CEO retreat!”

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