Dave Peterson

Dave Peterson is a master of storytelling, narrative control, and category myth-busting.

As a co-author of the best-selling book, "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,"  Dave spent more than a decade providing counsel to hundreds of CEOs on how to define and control their category and narratives.

Dave shifted gears from a book advisor to an executive operator by taking the helm as the Chief Marketing Officer of Celonis. During his tenure as CMO, Dave implemented a unique storytelling and narrative control discipline that positioned Celonis as the most powerful value-generator in the enterprise technology industry. This contributed to more than $2 billion in funding and elevated the value of Celonis to a technology decacorn.

As a result of this unique experience, Dave captured badged-in expertise on what actually works in the demands of Gen Z-era technology business. This was the ah-ha moment to open the doors to Lake Marie to help companies talk about their businesses with the same love and joy as they talk about their lives, families, friends — and cats. :)

Swing on by Lake Marie and check out the viral story – "Why is it More Fun to Talk About My Cat Than My Business: The Lost Art of Storytelling" which sums up Dave’s new approach. The water is always warm at Lake Marie (link here).