m3ter helps software companies successfully operationalise modern usage-based pricing strategies to realise the full potential of their business

m3ter’s Pricing Operations Platform powers every variation of usage-based pricing for companies at all stages of growth. By plugging into your existing systems, m3ter ingests and enriches data, applies pricing of any complexity, and generates error-free bills - enabling you to deliver great customer experiences and accelerate revenue growth. Griffin Parry and John Griffin founded m3ter ("meter") in 2020, following years of experience in the usage-based pricing (UBP) industry. They first encountered UBP at their prior startup, GameSparks, where they used UBP to price and bill their customers. They witnessed the advantages it offered, as well as the operational and go-to-market obstacles it presented. After Amazon acquired GameSparks in 2017, they adopted best practices from AWS's world-class UBP business. The company has just raised their Series A and are quickly growing.

Led by:
Griffin Parry
CEO and co-founder

Griffin Parry is the CEO and co-founder of m3ter, the metering and pricing engine for SaaS companies. This is his second startup having previously co-founded and led GameSparks, a cloud services company acquired by Amazon in 2017, after which he spent 3 years working in senior product and field roles at AWS. He started his
career in the media sector (Sky, News International) focused on digital strategy and digital product development, including launching and leading Sky’s online TV portfolio.

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John Griffin
CRO and co-founder

John Griffin is the CRO and co-founder of m3ter. This is also his second startup having previously co-founded GameSparks with Griffin. John spent 3 years working in AWS (after they acquired GameSparks) in a go-to-market leadership position. He started his career at Price Waterhouse Coopers where he worked as a data engineer and then joined an elite systems integrator in the UK which was responsible for building over-the-top TV platforms for some of the world’s leading telco & media brands such as Sky (where Griff and John met), BBC, Disney, AT&T, Liberty Global and others.

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