When: Thursday 15th September, 11.00 - midday BST / midday - 13.00 CEST

Registration: Please email comms@notion.vc for details

About:

Today SaaS businesses are operating through a slow-down in hiring, valuation multiples decreasing, all while the demand for efficient growth is greater than ever. Despite this, one of the most misunderstood and under-utilised ways to impact your commercial performance is prioritisation. By which, we mean ensuring you’re directing your people & dollars at the customers most likely to buy your product. With smaller teams and lower budgets, it’s more important than ever to become laser-focused on where our teams are spending their time and money.

Typically, businesses spend huge amounts of resource trying to understand their addressable market, working out what messaging & product positioning will resonate, and even how to personalise their sales outreach to stand-out from the crowd. Yet, very few pay as much attention to ensure that they're directing these efforts towards those who will yield the best return of investment.

In this workshop we’ll cover how having identified your addressable market of customers, what are the different ways we can prioritise our sales & marketing efforts, what are the pros/cons of each approach, how do you determine what’s right for your business, and what upside can you expect? You should expect to takeaway a clear understanding of what will work for your business, and practical steps to implement scoring & prioritisation for a commercial team.