GTM Breakdown - How to choose between a PLG & sales-led GTM motion.
We're excited to invite you to our go-to-market with our GTM expert and co-founder of Paddle, Harrison Rose.
When: Thurs 26th May, 11am - midday BST / midday - 13.00 CEST
Registration link: Please email a Notion team member or firstname.lastname@example.org for further details
It's critical for any business having acquired their initial set of customers to build out a repeatable go-to-market (GTM) motion. Your exciting idea, some reference clients, and a huge market won't be enough to grow at a rate which meets your ambitions, and repeatability will be critical in raising a successful funding round in the future.
At this juncture a business needs to determine what GTM Motion is most likely to yield success for them. On the one hand, Product-led-Growth (PLG) is the talk of the SaaS world right now, given its ability to drive self-serve adoption and expansion at a low cost of acquisition. Meanwhile, some of the most successful B2B SaaS companies globally are largely sales-led, think Salesforce, Snowflake among others.
In this workshop we'll breakdown the pros/cons of each model, next we'll share an evaluation criteria to determine what's best for your business, and the impact your decision has on the org you need to design & build. Eventually concluding that the most successful SaaS companies, in some instances despite their best efforts (see Slack), end up adopting both models at some point in their lifecycle anyway.
Hope you can join us!