Always On, Always 1:1
Acquired by Optimizely in 2019

Idio makes 1:1 marketing possible for global B2B enterprises. Idio's Demand Orchestration platform predicts the interests of every individual, and automatically delivers relevant digital experiences. Clients including AllianceBernstein, Fitch Group, and Pega trust Idio to improve engagement, insight and revenue, whilst reducing marketing complexity. Idio is based in London and New York, and backed by investors including Notion Capital, Juno Capital and Foresight Group, and in 2017 was named by Forrester Research as a Breakout Vendor.

Led by:
Edward Barrow
Co-founder & CEO

Ed is the founder & CEO of Idio, the leading Demand Orchestration platform that helps global B2B enterprises automate their marketing complexity to deliver 1:1 engagement at scale. Idio’s AI platform is used by clients such as Intel, AllianceBernstein, and Fitch Group, and has been recognized as a breakout vendor by analysts including Forrester and SiriusDecisions. Ed lives between New York and London with his wife and daughter.

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Andrew Davies
Co-Founder & CMO

Andrew is the co-founder of Idio. He previously co-founded a digital agency that built high-scale social media analytics systems for clients including O2, ITV and Number 10, and worked for Deloitte Consulting in their TMT division. When not writing in the 3rd person, he has a bias for action, enjoys working with problem-solvers, loves outdoor fun with his young family, and relishes being the underdog.

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