Webinar: In conversation with Ryan Lieber - The first SDR at Snowflake

We're excited to be hosting a (virtual) fireside chat with Ryan Lieber, Startup Programme Manager at Snowflake.

Ryan joined Snowflake in 2014, when the company was still in stealth mode, as the first SDR hired and employee number 40 and has witnessed hyper-growth across the company over the last 9.5 years.

In 2017, Ryan took the opportunity to support Snowflake's expansion into the EMEA market and made the move to London to help open the first international office, where he developed several successful partnerships and acquired and also became responsible for Snowflake's presence in Israel, where he developed a $12M ARR business in just two years. Now Ryan leads Snowflake's Startup Program across EMEA.

When: Wed 21 Feb, 14.00 - 15.00 GMT / 15.00 - 16.00 CET

Registration: https://us02web.zoom.us/meeting/register/tZAqcu2oqjwtGteQqRfKbyGnm4pADzXBGUj1

During the session, Ryan will be covering topics related to:

  • His journey from starting at Snowflake during the stealth-mode days to IPO to present-day
  • The early structure of Snowflake's sales organisation: Pipeline Generation, Identifying ICP, Metrics for Success
  • Building brand awareness when you are a category creator
  • Hiring the right sales personas for SDRs, AEs and VPs
  • Reflecting on the patterns of success: Putting Customers First, New Territories, Sales Culture (MEDDPICC & Command of the Message)
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