We're hosting a webinar with Ben Miller, who will be discussing why, when growing a business from nothing to tens of millions in revenue, the revenue engine goes through many incarnations.

When: Wed 17 May, 15.00 - 16.00 BST / 16.00 - 17.00 CEST

Registration: here

During the session Ben will discuss:

• For the first $1m, it is typically Founder led sales, looking for product market fit, closing the deals from within their network. Simply understanding good sales practice is incredibly useful at this stage, and it can be valuable to hire sales support, but nothing too senior.
• Once the company hits around 1m ARR, there is a strong sense that the first hurdle has been overcome - and it has. But growing from the first few customers to a substantial base, means investing significantly in marketing, a sales team and working out the customer success revenue levers.  Many hiring errors are made at this stage – particularly hiring a sales leader who is too senior, or over-, or under-, investing in marketing.
  
• At 3m, you have been phenomenally successful. But now you want to get to 10m, then 20m.  Is your ICP large enough? Does your product need to evolve to expand your reach? Are the marketing approaches that took you from 1m to 3m, the same as will generate your pipeline to go from 3m to 10m? Do you need more senior commercial leadership? Is your Customer Success approach effective to drive net revenue retention?  The critical underlying question is: how do you make it all consistently repeatable?
  

Every company is different, but every company hits some flavour of these problems. In this webinar, we will touch on the key problems and how you begin to address them - unfortunately, in one hour we can't solve everything, but we will give the starting point.

About Ben Miller:

Ben Miller has been a very revenue leader in early-stage start-ups through to 100m+ revenue technology companies. Following a maths degree and an initial career in programming (back in the day when C was cool!), he has spent most of his career in commercial roles, building and running sales teams across the globe. Always selling into business and enterprise companies, with technologies from cyber security to communication, fintech to developer tools.  Over the last three years he has mentored approximately 30 start-ups, all of them going through some or all of the above challenges. Working with CEOs, founders and revenue leaders, he can help navigate the many challenges which face high-growth B2B tech companies.