We're hosting our next session on "How to Rethink Marketing for Tech Products" with Martina Lauchengco, Partner at Silicon Valley Product Group.
When: Weds 27th July, 16.00 - 17.00 BST / 17.00 - 18.00 CEST
The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.
Martina will run us through how you should rethink and approach product marketing.