Harrison Rose, Co-founder at Paddle and CEO at GoodFit will be hosting a session of ICPs and personas.
We define the “start” phase of path to $100m as going from zero revenue to $3m. During this phase you need to establish a number of fundamental building blocks to scale through these early days effectively, and to also set yourself up for future success.
Building blocks include the move beyond founder-led sales, picking the right GTM model for your business, understanding your ICP & personas, marketing mapping and customer segmentation.
When: Wed 6 Sep, 15.00 - 16.00 BST / 16.00 - 17.00 CEST
In this first of two webinars on “start” phase building blocks Harrison will be covering:
Harrison will be following this webinar with "“Start Phase” commercial building blocks: TAM, Territories & Customer Segmentation.