Webinar invite: Commercial building blocks - ICPs & Personas

Harrison Rose, Co-founder at Paddle and CEO at GoodFit will be hosting a session of ICPs and personas.

We define the “start” phase of path to $100m as going from zero revenue to $3m. During this phase you need to establish a number of fundamental building blocks to scale through these early days effectively, and to also set yourself up for future success.

Building blocks include the move beyond founder-led sales, picking the right GTM model for your business, understanding your ICP & personas, marketing mapping and customer segmentation.

When: Wed 6 Sep, 15.00 - 16.00 BST / 16.00 - 17.00 CEST

Registration: https://us02web.zoom.us/meeting/register/tZ0rcOCrqjkiH9NzXK8sVw4L9jRSqkGh-7uY

In this first of two webinars on “start” phase building blocks Harrison will be covering:

  • What is an ideal customer profile (ICP), and how is it used across your org?
  • How to avoid the most common mistake of 2023 (when defining your ICP).
  • User & Buyer personas
  • Value propositions in relation to personas
  • Messaging in relation to personas

Harrison will be following this webinar with "“Start Phase” commercial building blocks: TAM, Territories & Customer Segmentation.

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