With Dave Peterson and Elie Kanaan.

Category Design with Play Bigger

With Dave Peterson and Elie Kanaan.

Category Design is one of the most important aspects for the Notion Portfolio and Network. As such, we are thrilled to welcome Dave Peterson, Co-Founder and Partner at Play Bigger, to host an in-depth Category Design masterclass for the Notion Family.

  • When? Thursday 2nd April, 11am - 7pm. (Workshop 11am - 5pm, followed by a happy hour at The Hoxton until 7pm)
  • Where? Runway East, Lower Ground, 10 Finsbury Square, London EC2A 1AF
  • Who for? Notion Founders and Network with ideally 2-3 people per company to maximise the value of group discussions.

We do hope you can join us! Ahead of the event it would be great if you could read the Playbooks two weeks ahead of the event (we will send this closer to the date).

Core Learning Objectives:

  1. Developing robust understanding of the category design process
  2. How to define your category problem, understand category/problem fit, and crafting your category point of view (POV)
  3. Mobilisation plan to get to your first lightning strike


11:00am - 11:15am: Arrivals and Welcome

11:15am - Noon: The Category Design Movement - Dave Peterson, co-author of Play Bigger, will share insights on the strategy and impact of category design.

Noon-1pm: Category Problem Working Session — Play Bigger and Notion Capital will lead a breakout session and facilitated discussion on defining the category problem.

1:00pm - 2:00pm: Networking and Lunch

2:00pm - 2:30pm: Guest Speaker/s - Notion Portfolio

2:30pm - 3:00pm: Crafting your Point of View (POV) & Message House - Play Bigger will lead a breakout session to guide each attending group to craft their category POV and operational message house.

4:00pm - 4:30pm: Keys to becoming a Category Operator

4:30pm - 5:00pm: Tips to Kickoff Your First Lightning Strike - Play Bigger shares insights and examples on how to quickly plan, mobilize and execute your first lightning strike.

5:00pm onwards: Networking and refreshments


A bit about the presenter:

Peterson is a co-founder and partner at Play Bigger Advisors, LLC. He spent more than 20 years working as an operator and executive in the US tech industry before co-founding Play Biggwr. He loves to spend his time helping companies define, develop and dominate their business and consumer categories. Dave believes that category design and focused execution accelerates growth and market cap for companies big and small. Dave has spent 20 years helping billion dollar public software companies, tech start-ups, turn-arounds, and fast growth pre-IPO companies produce a mountain of results, growth and market cap with category design..

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