Category Design as a Discipline with Be Categorical

We are hosting an event on 'category design as a discipline' with Be Categorical, a team of category designers who span the globe and who have all grown up in and built up technology-disrupted businesses.

During the session, we'll be discussing:

  1. What is a Category?
  2. What is NOT a Category?
  3. Why does your Category matter from Day One?
  4. What do management teams need to create a Category?
  5. How to design  your Category
  6. How to deploy your Category
  7. What will Category success look like?

When: Weds 1st June, 12.00 - 13.00 BST, 13.00 / 14.00 CEST


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