With Louise Roberston

Account Based Marketing Session

With Louise Roberston

We’ll be hosting our next marketing forum with Louise Robertson, a marketing expert who’s worked across the Notion portfolio. The session will be taking place on Wednesday 17th March at 15.00 - 16.00 GMT / 16.00 - 17.00 CET.

To register, please email comms@notion.vc

During this season, Louise will be discussing the challenges faced by account based marketers including:

Internal challenges

  • Managing ‘older’ mindset sales expectations of ready to talk shop MQLs.
  • Sales and Marketing Account Based alignment
  • Inflexible or diluted messaging
  • Enabling sales to deal with an ‘unstructured’ moment or opportunity



External challenges

  • Target audiences no longer have predictable daily routines for targeting
  • Noise in the digital event space, email and inmail space.

We’ll then be looking at some of the possible solutions to these challenges, including:


  • Facilitating peer-to-peer chats
  • How you can use content
  • Marketing qualified intelligence
  • Targeting company by company
  • Flexible templating on ABM content




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