Novatiq’s telco ID solution enables publishers to recognise online users and improve digital experiences by ensuring advertising is relevant, whilst protecting privacy.
Novatiq offers first-party customer intelligence from telco operators, enabling the creation of cross-device profiles to verify and engage what would otherwise be 'ghost' users. Its patented Fusion platform provides consented first-party audience validation, creation and activation in all digital advertising environments. This new approach to consented IDs puts privacy first, improves user-experience, drives better campaign performance and enables a new generation of personalised digital services.