Digital Mirror

Kevin Gidney is a veteran founder and engineer best known for co-founding Seal Software in 2010. Seal pioneered contract discovery and analytics, applying machine learning and natural language processing to extract insights from large volumes of contracts. Kevin is listed as an inventor on multiple patents in this field, reflecting his role in shaping the category.

After Seal’s acquisition by DocuSign in 2020, Kevin founded Digital Mirror AI, extending his focus from contract analysis to Contract Performance Management.

With a background in electronics and computer engineering, Kevin began his career in electrical and electronic engineering, including oil and gas, before moving into enterprise software. He later held senior technical and solution-oriented roles at Legato, EMC, and OpenText.

His path from engineer to repeat founder reflects a long-standing commitment to building technology that solves complex contractual and operational challenges.

Ulf Zetterberg is an entrepreneurial, growth-focused leader with more than 25 years of experience building and scaling enterprise software businesses. In 2010 he co-founded Seal Software with Kevin Gidney, establishing the contract analytics market and pioneering the use of AI-driven intelligence, automation, and visualisation for enterprise contract data. As CEO, he led Seal’s expansion from start-up to market leader, culminating in its acquisition by DocuSign in 2020.

After Seal, Ulf served as President and Chief Revenue Officer at Time is Ltd., a productivity analytics SaaS platform, and has continued to invest, advise, and serve on boards across software, data and AI-led companies.

In 2024 he founded Digital-Mirror.ai, focusing on next-generation Contract Performance Management. The company helps organisations drive measurable commercial outcomes from their contracts.

Earlier in his career Ulf held senior roles at OpenText, Kazeon, EMC and ProAct. He studied Economics at Stockholm University.

Mark Williams is an international CFO with more than twenty years of financial leadership across public and private companies in the UK, France, Sweden and the United States. He has deep experience in the technology sector and a strong record of raising equity and debt financing, supporting scale and building finance functions that can operate globally.

Mark is CFO and co-founder of Digital-Mirror.ai, where he draws on extensive experience in capital strategy, operational discipline and international financial management. Before this, he helped build Seal Software into a market-leading contract analytics business through a period of rapid growth and global expansion.

Earlier in his career, Mark held senior finance roles at companies including Sinequa, Baan, Atempo and Sherwood International, giving him a broad foundation across enterprise software and data-driven technology businesses. He has lived and worked across several European and US markets, is currently based in France, and is bilingual in French and English.

Tomas Forsman is a senior software architect and engineer with more than fifteen years of experience building large-scale, high-performance systems across finance, telecommunications and enterprise software. He is a co-founder of Digital-Mirror.ai, where he leads platform architecture and core engineering, applying advanced AI/ML, distributed systems design and secure cloud-native infrastructure to the next generation of Contract Performance Management.

Before founding Digital-Mirror.ai, Tomas spent five years at Seal Software, playing a key role in scaling the platform from a small engineering team to a mature enterprise product. His work included core platform redesigns, authentication and security architecture, centralized configuration systems, CI/CD automation and the migration from CouchDB to PostgreSQL. His contributions earned multiple internal awards for engineering excellence.

Earlier in his career, Tomas held engineering roles at TeliaSonera, Benify, Atempo and XDIN, where he focused on distributed architectures, automated testing frameworks, data pipelines and performance optimisation. He holds a technical degree from Chalmers University of Technology and is based in Gothenburg, Sweden.

Jan Motin is a co-founder of Digital-Mirror.ai and an experienced engineering leader with nearly three decades of hands-on software development and enterprise systems expertise. At Digital-Mirror.ai, he contributes to core platform architecture, implementation and delivery, working alongside the founding team to build next-generation AI-driven Contract Performance Management technology.

Jan also serves as Chairman of the Board at Solid Technology AB and has been CTO of Solid Beans since 2010, guiding the design and development of large-scale, mission-critical software solutions for customers across diverse industries.

Earlier in his career, he held senior technical and consulting roles at IPTOR, Novamedia, Castra Systems, XDIN and Frontec. These roles spanned ERP systems, integration platforms, distributed architectures and data-heavy enterprise applications, giving him a deep real-world grounding in complex IT environments.

Based in Sweden, Jan brings a pragmatic, product-focused engineering approach and long experience in software delivery to the Digital-Mirror.ai founding team.