Harness the power of external data to solve the most important use cases

Our technology helps data-driven enterprises super-charge strategic use cases, such as underwriting, lending, digital origination, and process automation, by leveraging the breadth and intricacy of the ever-expanding external data universe. We believe in the power of external data enabled solutions to eliminate friction and expedite time to value. We help our enterprise clients acquire better customers faster and manage risk in ways they never could before.

We are known for harnessing rich, relevant, integrated, linked-data to deliver tangible value in production, usually in less than 90 days. We operate as a globally distributed team of technologists and industry experts located within the US and APAC and serve over fifty clients globally.

Led by:
Mark Hookey
Founder & CEO

Mark Hookey is the Founder & CEO of DemystData, a software company that helps financial institutions harness the explosive growth of data to serve more customers. With a career focus on data technology product development, Mark has extensive expertise in scalable data access and analytics for financial institutions.

Prior to founding DemystData, Mark was a Managing Director with LexisNexis in New York, where he led a risk analytics client engagement team with responsibilities including price optimization, competitive intelligence, distribution optimization, and data product development. Previously, Mark was a partner at Optimal Decisions Group (later acquired by LexisNexis), where he grew the US practice with cutting edge insurance price optimization technology and change management consulting.

Mark has an MBA (Beta Gamma Sigma Honors) from Columbia University, and degrees in Engineering and Commerce (Honors) from the University of Melbourne.

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