Pioneers of In-Play, the leading non-intrusive monetization solution for virtual worlds

Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Think replacing an in-game billboard with a real life advert . it generates revenue for the developer and allows advertisers to display their brand to a highly engaged audience. Plus, it doesn't interrupt gameplay so retention isn't affected. Now, we are applying our leading technology to the burgeoning creator economy which will be powered by web 3.0 - the next phase of the internet. In other words, Admix is creating the monetization infrastructure for the metaverse.

Read all about that in their latest funding announcement.

Led by:
Sam Huber
Founder and CEO

Founder of Admix, the first in-play monetisation platform for gaming and the metaverse. Helping 300+ game developers monetize. Owner at VRFocus. Contributor at VentureBeat and Forbes. Obsessed about humanity’s next frontiers: the metaverse and Mars

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Joe Bachle-Morris
Co-Founder and COO

With advertising, digital, integrated and branding/design agency experience Joe has run some of the most creatively awarded agencies in London, and helped some of the biggest clients manage their brands across all marketing disciplines. With this he’s learnt that if you always work with the best then great things can happen, and the journey is one with many smiles along the way.

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