Admix pioneered In-Play, a tech solution that allows creators to monetize virtual experiences through non-intrusive brand placements. Think replacing an in-game billboard with a real life advert . it generates revenue for the developer and allows advertisers to display their brand to a highly engaged audience. Plus, it doesn't interrupt gameplay so retention isn't affected. Now, we are applying our leading technology to the burgeoning creator economy which will be powered by web 3.0 - the next phase of the internet. In other words, Admix is creating the monetization infrastructure for the metaverse.
Read all about that in their latest funding announcement.